Kalipay Resort Siargao, a luxury boutique hotel, sought to increase direct bookings and reduce reliance on third-party platforms and their outdated website was hindering their efforts.
To address this, I undertook a comprehensive redesign, focusing on aesthetics, functionality, and search engine optimization (SEO). Using the beautiful photography they provided, I created a visually stunning website that showcased Kalipay’s luxurious amenities and unique selling points, seamlessly integrated with Cloudbeds for direct bookings, and implemented SEO best practices to improve visibility in search engine results.
Within the first month of the website’s launch, direct bookings increased by a significant 250%, demonstrating the effectiveness of our redesign in driving more conversions and reducing the hotel’s dependency on third-party platforms.
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